BTF selected for Google Grants

Binaytara Foundation has been selected for Google Grants Program.

Organizations that receive Google Grants are awarded an in-kind online advertising account which can be used in a variety of ways, including general outreach, fundraising activities, and recruitment of volunteers. Google Grants participants have found much success with the program.

For example, the US Fund for UNICEF’s e-commerce site, Shop UNICEF, experienced a 43 percent increase in sales over the previous year, while CoachArt – supporting children with life-threatening illnesses through art and athletics programs – has seen a 60 to 70 percent increase in volunteers.

The value of the advertising that an organization receives is solely dependent upon the performance of its ads in the program. Results will vary; the typical grantee in the program receives just over $300 worth of advertising on per month.